The story will be the horse race. It always is. Governor Walker and likely Democratic challenger Mary Burke are in a dead heat. But there are a couple of interesting subplots in the latest numbers from the Marquette Law School Poll.
Like many Democratic candidates, Burke fares especially well with younger voters, and with those who are single (never married, widowed, or divorced). Governor Walker, the Republican, scores best with those who are middle-age and married. This is essentially the same voter behavior we saw in the 2012 presidential election. But in a non-presidential year, the question for Burke will be whether those in the demographics who like her most will show up at the polls.
While the Burke campaign is undoubtedly pleased that the race appears close, one of the poll’s results may be cause for concern for her — 49 per cent of voters say they still don’t know enough about Burke to have an opinion of her. That spells opportunity for the Walker campaign, which has unleashed a series of ads recently, rushing to define Burke before she defines herself. Read more »