Richard Reider, President of RaR Consulting, LLC, has almost 30 years of sales and marketing experience on his resume, most of which were spent at the Miller Brewing Company. He was Manager of Sports and Event Marketing for 16 years. In that role he was responsible for managing a variety of local and national properties including regional sports teams (e.g. Milwaukee Brewers, Milwaukee Bucks, Chicago White Sox, Green Bay Packers, Minnesota Vikings, Detroit Red Wings) and many special events (including the NFL Super Bowl). He also has extensive experience in boxing, golf, pro beach volleyball and college sports. His expertise lies in strategic planning and brand management, as well as project planning and execution. He conducts sports and entertainment training seminars for the Association of National Advertisers. He has also been named to the Advisory Board of the Sports Law Institute in the Marquette Law School.