{"id":12696,"date":"2011-01-16T15:19:24","date_gmt":"2011-01-16T20:19:24","guid":{"rendered":"http:\/\/law.marquette.edu\/facultyblog\/?p=12696"},"modified":"2011-01-16T15:19:51","modified_gmt":"2011-01-16T20:19:51","slug":"mayfair-%e2%80%93-tumult-in-wisconsin%e2%80%99s-shrine-of-consumption","status":"publish","type":"post","link":"https:\/\/law.marquette.edu\/facultyblog\/2011\/01\/mayfair-%e2%80%93-tumult-in-wisconsin%e2%80%99s-shrine-of-consumption\/","title":{"rendered":"Mayfair \u2013 Tumult in Wisconsin\u2019s Shrine of Consumption"},"content":{"rendered":"<p>Much has been written and said about the tumult at the Mayfair Mall on January 2.\u00a0 Commentators have argued the theft and destruction grew out of, among other things, the general rebelliousness of teenagers, deep-seated racial tensions, and\/or colliding urban and suburban subcultures.\u00a0 All these arguments have validity to them, but the very nature of the Mayfair Mall itself may also have played a role in the disturbances.<\/p>\n<p>Mayfair epitomizes the modern shopping complex.\u00a0 It has more sales per square foot than any other shopping complex in the metropolitan area.\u00a0 A staggering 16 million shoppers pass through the mall annually, making Mayfair the busiest mall in all of Wisconsin.\u00a0 With its flashing signage, swooping escalators, and elaborate display windows, Mayfair is a striking shrine devoted to late capitalism\u2019s excessive consumption.<\/p>\n<p>The central belief at Mayfair and hundreds of comparable shrines is that the purchase of goods and experiences will lead to personal happiness. <!--more--><\/p>\n<p>However, this belief turns out to be fragile.\u00a0 For starters, consumption or the possibility of consumption has a way of darkening the line between haves and have-nots. \u00a0Consumers who are teenagers, belong to minority groups, or come from the center-city often cannot find or afford what they want.\u00a0 Then, too, purchases are frequently defective or do not last.\u00a0 Even if the goods and experiences are what the consumers wanted, the resulting amount of happiness falls far short of was promoted and anticipated.\u00a0 The harshest critics of consumer capitalism in fact go so far as to say the promise of happiness through consumption is fundamentally a lie.<\/p>\n<p>Bearing in mind what a place like Mayfair is, what it promises, and how often promises are broken, should we be surprised that discontent festers within the shrine\u2019s walls?\u00a0 Should we be surprised that frustration can become anger and that this anger can in turn lead to tumult?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Much has been written and said about the tumult at the Mayfair Mall on January 2.\u00a0 Commentators have argued the theft and destruction grew out of, among other things, the general rebelliousness of teenagers, deep-seated racial tensions, and\/or colliding urban and suburban subcultures.\u00a0 All these arguments have validity to them, but the very nature of 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