Wisconsin 2012: The voters have spoken. What did they tell us?

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WISCONSIN 2012:  THE VOTERS HAVE SPOKEN.  WHAT DID THEY TELL US?

An historic recall election for governor.  Record campaign spending.  The first woman senator from Wisconsin.  A vice presidential candidate from Janesville.  The past year in Wisconsin politics has been nothing short of remarkable, with Democrats and Republicans winning key races.  From voter attitudes and media coverage to political advertising and campaign strategy, what did we learn in 2012?

7:45 a.m.—8:15 a.m.--Registration

8:15 a.m.—Welcome

8:20 a.m.—9:10 a.m.—Voter attitudes: Mixed signals or “purple” state redux?

Charles Franklin, visiting professor in law and public policy and director of the Marquette University Law School Poll

Amber Wichowsky, assistant professor of political science, Marquette University

 

9:10 a.m.—10:00 a.m.—Political advertising:  The money and the messaging

Ken Goldstein, president of Kantar Media’s Campaign Media Analysis Group (CMAG)

 

10:00 a.m.—10:15 a.m.—Break

 

10:15 a.m.—11:05 a.m.—Witnessing history:  Journalists’ perspectives on Wisconsin’s historic election year

Craig Gilbert, Washington, D.C. bureau chief and national political reporter, Milwaukee Journal Sentinel

Jeff Mayers, founder and president, WisPolitics.com

 

11:05 a.m.—12:00 p.m.—Inside the campaigns: Strategy and key decisions in the 2012 election cycle

Keith Gilkes, campaign manager for Scott Walker and Tommy Thompson campaigns

John Kraus, communications director for Tammy Baldwin campaign

PARKING & DIRECTIONS

  • Eckstein Hall
  • 1215 W. Michigan Street, Milwaukee, WI 53233
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