WISCONSIN 2012: THE VOTERS HAVE SPOKEN. WHAT DID THEY TELL US?
An historic recall election for governor. Record campaign spending. The first woman senator from Wisconsin. A vice presidential candidate from Janesville. The past year in Wisconsin politics has been nothing short of remarkable, with Democrats and Republicans winning key races. From voter attitudes and media coverage to political advertising and campaign strategy, what did we learn in 2012?
7:45 a.m.—8:15 a.m.--Registration
8:20 a.m.—9:10 a.m.—Voter attitudes: Mixed signals or “purple” state redux?
Charles Franklin, visiting professor in law and public policy and director of the Marquette University Law School Poll
Amber Wichowsky, assistant professor of political science, Marquette University
9:10 a.m.—10:00 a.m.—Political advertising: The money and the messaging
Ken Goldstein, president of Kantar Media’s Campaign Media Analysis Group (CMAG)
10:00 a.m.—10:15 a.m.—Break
10:15 a.m.—11:05 a.m.—Witnessing history: Journalists’ perspectives on Wisconsin’s historic election year
Craig Gilbert, Washington, D.C. bureau chief and national political reporter, Milwaukee Journal Sentinel
Jeff Mayers, founder and president, WisPolitics.com
11:05 a.m.—12:00 p.m.—Inside the campaigns: Strategy and key decisions in the 2012 election cycle
Keith Gilkes, campaign manager for Scott Walker and Tommy Thompson campaigns
John Kraus, communications director for Tammy Baldwin campaign