Much has already been written about the Palin Effect and what impact nominating Sarah Palin has had on the McCain campaign. At first, many commentators thought that her nomination would convince former Hillary Clinton supporters to switch parties and vote Republican. It’s a basic testing of Robert Cialdini’s theory on likeability in a negotiation-we are more likely to be persuaded by others when we like them or when we are just like them. But, while Palin’s nomination is clearly a historic first, that, in and of itself, has actually not resulted in women changing their mind on the issues.
For a great article on this (bias revelation-I dined with the reporter while she was drafting it) see this article from Bloomberg News. A very funny take on the Palin Effect was on the Colbert Report last week, and on the Daily Show as well when Kristen Schaal takes over hosting duties from Jon Stewart and then tests out her skills interviewing Gideon Rose, the managing editor of Foreign Affairs.
So, as the election campaign proceeds, I’ll be curious to see how much focus we have on the message and how much focus we have on the messenger. Perhaps we have seen the limit of the likeability factor?
Cross posted at Indisputably.