Reading the New York Times this morning, I was intrigued by this entry in the table of contents:

Copyrights in India? Cool! But hang on a second—what’s that about “brands”?

Ah, I see, it’s another journalist confused about the difference between patents, copyright, and trademarks. (The title of this post is the punchline of a joke told by Paul Goldstein about this problem.) It matters, to me at least, because copyright has enough of a public image problem without getting blamed for patent and trademark controversies as well.