New Issue of Marquette Intellectual Property Law Review Is Here

Thanks to the outstanding work of its editors and staff members, the Winter 2009 issue of the Marquette Intellectual Property Law Review has just been released to the public! The issue opens with an article from Professor Jerome H. Reichman, the Bunyan S. Womble Professor of Law at Duke Law School, on “Rethinking the Role of Clinical Trial Data in International Intellectual Property: The Case for a Public Goods Approach.”  An early version of this article was presented by Professor Reichman as the 11th Honorable Helen Wilson Nies Momorial lecture at Marquette Law School in March of 2008.  The publication also features two additional articles, one from St. Mary’s University School of Law Professor Robert H. Hu on “International Legal Protection of Trademarks in China,” and one from  Dr. Thomas M. Mackey on “Nanobiotechnology, Synthetic Biology, and RNAI: Patent Portfolios for Maximal Near-Term Commercialization and Commons for Maximal Long-Term Medical Gain.”  Last, but not least, two excellent comments from our own students conclude the issue: Tiffany N. Beaty on “Navigating the Safe Harbor Rule: The Need for a DMCA Compass,” and Jeremiah A. Bryaron on “What Goes Around, Comes Around: How Indian Tribes Can Profit in the Aftermath of Seminole Tribe and Florida Prepaid.”

To all students and authors who put so much work into making this endeavor a success, congratulations again on an excellent Issue of the Marquette Intellectual Property Law Review! And to all others . . . enjoy the readings; they are truly interesting and greatly contribute to the academic and professional dialogue well beyond the intellectual property community!

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The New Wisconsin Logo “Live Like You Mean It” and Its Early Criticism: Much Ado About Nothing?

Newspapers, web sites, and blogs are all talking these days about the newly launched Wisconsin slogan (“Live Like You Mean It”) that will replace the slogan “Life’s So Good” in promoting Wisconsin as a tourism and business destination. In the words of Governor Doyle, “This is another tool we’ll use to keep loyal visitors coming back, communicate why a business should relocate or expand here, and let talented employees know why they should choose Wisconsin.” Even if it is certainly “catchy,” the new slogan has already attracted a fair amount of criticism, primarily because it is not so “new” as we may think.

Instead, as Ryan Foley from Associated Press reports, “motivational speakers, authors and even wine and spirit maker Bacardi have already used the phrase in marketing campaigns,” and an Internet search can easily shows several other uses of the same slogan with respect to different already existing products or services. As a result, the State could face a lawsuit for trademark infringement, should its use of the “new” logo provoke confusion among consumers with any of the preexisting products or services that already carry the same slogan to identify them.

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The Obama “Hope” Poster Case — What’s a “Visual Reference”?

(This is the sixth in a series of posts on Fairey v. Associated Press. See below for other posts in the series.)

This is a (second) unplanned additional post in my series on the copyright and litigation issues raised by the Obama “Hope” poster case. One of the key fights in the case is going to be over what, exactly, the relationship between the two images above is. Is it the use of a photograph for a transformative purpose, or is it merely plagiarism for commercial benefit?

One hint at how Fairey’s lawyers are going to argue this question is in the complaint‘s use of the phrase “used as a visual reference.” (Compl. ¶¶ 18, 34.) In a previous post, I expressed puzzlement at that phrase, which appeared to me to be just a way of obfuscating the creation process behind the poster. The AP’s lawyers may have been puzzled too, because they did not refer to the term at all in their lengthy counterclaims; instead, they simply referred to Fairey’s “copying.” (Answer ¶ 129.) But I’ve since come across an indication that “reference” may be a technical term in the art world, one that appears to mean the target of an intended visual allusion.

Assuming that’s what it means, I’ve got three quick comments on the use of the term “reference” in the complaint.

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