Back To The Future – Revisiting “Milwaukee 2015: Water, Jobs, and the Way Forward”
During a time-travel scene in the 1989 film “Back to the Future II,” director Robert Zemeckis and writer Bob Gale attempted to predict the world of October 2015. They got some things right and others wrong. Zemeckis and Gale aren’t the only ones who made predictions about 2015, however. Six years ago, in November 2009, Marquette Law School’s Public Policy Initiative convened a conference entitled “Milwaukee 2015: Water, Jobs, and the Way Forward.” The speakers included Wisconsin’s then-Governor Jim Doyle, Milwaukee Mayor Tom Barrett; and Badger Meter’s Rich Meeusen, co-chair of what was then called the Milwaukee 7 Water Council (and now is simply The Water Council). The conference’s key theme was making southeast Wisconsin the hub of freshwater-related business in North America.
Meeusen delivered one of the gathering’s most memorable lines: “My dream is, by 2015, when people think water, they think Milwaukee.” Another speaker, Anselmo Teixeira of Siemens, noted that as of 2009 no water technology hub had been established in North America. Teixeira recognized Milwaukee’s advantages in seeking to become such a center, but cited the need for government, university, and business leaders to do “the right things.” Six years later, in the conference’s title year, we can begin to evaluate whether Meeusen’s dream has become a reality.