The New Wisconsin Logo “Live Like You Mean It” and Its Early Criticism: Much Ado About Nothing?

Newspapers, web sites, and blogs are all talking these days about the newly launched Wisconsin slogan (“Live Like You Mean It”) that will replace the slogan “Life’s So Good” in promoting Wisconsin as a tourism and business destination. In the words of Governor Doyle, “This is another tool we’ll use to keep loyal visitors coming back, communicate why a business should relocate or expand here, and let talented employees know why they should choose Wisconsin.” Even if it is certainly “catchy,” the new slogan has already attracted a fair amount of criticism, primarily because it is not so “new” as we may think.

Instead, as Ryan Foley from Associated Press reports, “motivational speakers, authors and even wine and spirit maker Bacardi have already used the phrase in marketing campaigns,” and an Internet search can easily shows several other uses of the same slogan with respect to different already existing products or services. As a result, the State could face a lawsuit for trademark infringement, should its use of the “new” logo provoke confusion among consumers with any of the preexisting products or services that already carry the same slogan to identify them.

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May Jurors Twitter?

From Scientific American:  

Avid tweeter Jonhathan Powell of Fayetteville, Ark., will have his name in the New York Times tomorrow. How do we know this? From his Twitter feed, of course. That would be the same feed he used last month to tweet about a trial while a member of the jury, which pleased his Twitter fans but prompted the defense attorney in the case to seek a new trial. On what grounds? That Powell’s tweets allegedly showed he was biased against defendant Russell Wright (and his company Stoam Holdings, a building materials company in Fayetteville, Ark.), who was found guilty of mismanaging investors’ funds, The Morning News reports. The jury awarded investors who sued Stoam $12.6 million. 

The article mentions another, similar case.  I will confess that this tweeting/twittering business is one technology I haven’t gotten involved in at all, so I don’t fully understand how it works.  I take it, though, that the twitterer (tweeter? twit?) posts statements for others to read.  For instance, Mr. Powell posted about his experience as a juror, while he was still a juror.

To me, it seems unwise to permit jurors to twitter during the time when they are performing their duties. Just as it would seem unwise to permit jurors to write a column in the morning edition of the newspaper about how things were going on the jury.

Updated:  It turns out that John McCain also twitters.  Perhaps I should try it.  In the summer.

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International Media and Conflict Resolution Conference

I am in the midst of final planning for our conference this weekend on the media and conflict resolution. Blog readers (and others) are all invited! The International Media and Conflict Resolution Conference will bring together experts from diverse fields to discuss the influence of different forms of media in the development, escalation, and de-escalation of conflict. An international cadre of journalists, legal academics, psychologists, communication professors, and conflict resolution professionals who live and work in the U.S., Europe, Asia, Africa, and the Middle East will gather at the Law School for sessions analyzing the dynamics of media and conflict resolution in the following topic areas: (1) Separation/Independence; (2) Terrorism; and (3) Elections and Conflict. 

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