Thursday’s announcement that the University of Colorado will move from the Big 12 Conference to the PAC 10, and the rumored move of Nebraska from the same conference to the Big 10, appear to be setting off a tsunami of conference switches that threatens to leave the landscape of college sports dramatically different from what it has been during most of the post-World War II era.
The current expansion mania is fueled largely by the financial success of the Big 10 Network and is premised on a single assumption: the larger the football conference, the larger the potential television revenues, particularly if the added teams bring with them a large television market (like the University of Colorado and metropolitan Denver) or a strong reputation for football prowess (like the University of Nebraska). What is being ignored are considerations regarding increased travel expenses for non-revenue sports and the continuation of traditional football rivalries.
Universities appear to be motivated solely by the desire for more television dollars and by concern for the consequences of not acting quickly. That the public interest might not be consistent with increased university television revenues does not appear to be a consideration. More moderate alternatives—such as creating football-only conferences that would leave existing conference structures intact for other sports—do not even appear to be on the table.
While it is fashionable to say that government has no role to play in the oversight of the sports industry, the industry itself—in both its professional and “amateur” manifestations—regularly demonstrates a seemingly unlimited capacity for short-sightedness.
Conference expansion appears likely to lead to a reduction in the number of non-revenue sports, more legal gymnastics to maintain the illusion of Title IX compliance, and the ending of traditional football rivalries, even among teams that remain in the same conference. If the current scheduling formula of eight conference games and four non-conference games is maintained—as appears to be the plan—in a sixteen team league, teams placed in opposite divisions are likely to play each other at home only once every sixteen years rather than once every other year as is currently the case. Such is the likely future, for example, of University of Wisconsin games with Ohio State and the University of Michigan if the Big 10 expands to 16 teams.
I am not suggesting that the Gulf Oil Disaster and NCAA Conference realignment are phenomena of the same dimensions. Nevertheless, both illustrate the dangers of allowing purely private entities to exercise nearly complete control over matters in which there is a significant public interest. Congress has a duty to save college football from itself.