The Bluebook, A Uniform System of Citation, fondly referred to as “The Bluebook,” is now available as a mobile app. The Bluebook is a legal citation style guide. The app is available for sale through the rulebook app on all Apple iOS devices.
On August 22, 2012, the Federal Rules of Appellate Procedure, Bankruptcy Procedure, Civil Procedure, Criminal Procedure, and Evidence may be downloaded for free on the rulebook app.
[Editor’s Note: This blog is the second in a series of interviews with faculty and staff at the Law School.]
Professor Edward Fallone is a graduate of Boston University, where he majored in Spanish Language & Literature. He holds a J.D. from Boston University. Following law school, he was an associate at a Washington, D.C. law firm where he practiced corporate law and white collar crime. He joined the Marquette faculty in 1992. He has also taught international criminal law at the Marquette summer law programs at the University of Brisbane and Justus Liebig University Law School in Giessen, Germany. His current research interests involve issues of constitutional interpretation and judicial methods. In addition to his work at the Law School, he is of counsel at a Milwaukee law firm and has held leadership roles in Milwaukee’s Hispanic and immigrant community.
Question: How did you become interested in law and teaching law?
Oddly enough, I became interested in law teaching because I absolutely hated one of my law professors. I was very interested in Corporate Law, and I found the class readings on insider trading and hostile takeovers to be fascinating. But my professor in that course was extremely boring, and he taught mostly by reading the teacher’s manual out loud to the class. I remember sitting in that class and thinking to myself, “I could do a better job than him.” Of course, nowadays when I am teaching a class I often look out over the faces of my students and I wonder if any of them are thinking the same thing.
Question: What do you most enjoy about teaching law students?
I like being in the classroom. I have never considered teaching to be a one way conduit of information. In my opinion, a class discussion can be just like an intelligent conversation over dinner, and it can be just as entertaining (without the wine, however). When a class goes well, the topics of the conversation can be wide-ranging and unexpected. If the students are prepared for class and engaged, then I have fun. Of course, this doesn’t happen every class period. Sometimes a particular subject matter lends itself to a more one-sided lecture format. Sometimes the students are unprepared. However, there are enough good days to make the job rewarding.
I just finished reading Cinderella Ate My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture.
As clichéd as it sounds, children’s things just seem different from when I was growing up. Toys, tennis rackets, toothbrushes, everything, it seems, can be purchased in girl or boy specific colors and styles today.
The premise of the book validated my observations. Children are at the center of a huge marketing scheme aimed at getting parents to buy more. How is it done?
The author, Peggy Orenstein, explains that segmenting the children’s market causes people to think they should purchase separately at each level of a child’s development, or for each gender. The concept of “the toddler” is an example. Orenstein “assumed that phase was something experts—people with PhDs at the very least—developed after years of research into children’s behavior.” (36) Her assumption was wrong.
Instead, it “[t]urns out, according to Daniel Cook, a historian of childhood consumerism, it was popularized as a marketing gimmick by clothing manufacturers in the 1930s.” (36)
And, what’s more, “[i]t was only after ‘toddler’ became common shoppers’ parlance that it evolved into a broadly accepted developmental stage.” (36)
Enter the princess market. The princess market was developed by a savvy strategist at Disney named Andy Mooney in 2000.