Beyond the Horse Races, There is Deeper and Broader Value in Public Polling

This was published as an opinion column in the Milwaukee Journal Sentinel on November 15, 2020.

On August 11, 2020, the Marquette Law School Poll released a round of results that included some remarkable findings: 35% of Wisconsin voters planned to vote early by mail, and 81% of those voters planned to vote for Democratic candidate Joe Biden for president. Another 46% were planning to vote in person on election day, and 67% of them planned to vote for Republican candidate Donald Trump. And 12% were planning to vote early in-person and were pretty evenly split.

The numbers didn’t attract much attention from commentators. But they gave a big heads-up about what was likely to unfold nearly three months later, after the polls closed on November 3. There were going to be unprecedented numbers of absentee voters, and they were going to vote overwhelmingly for Biden. And a majority of in-person election day votes would go for Trump.

This became a key to understanding election night and week, not only in Wisconsin, but in Michigan, Pennsylvania, and several other states. Based on in-person voting, Trump took the lead in each one on election night. Results from absentee votes were reported more slowly. Biden won by big margins among absentees, and Trump’s early lead shrank and then disappeared.

Continue ReadingBeyond the Horse Races, There is Deeper and Broader Value in Public Polling

Mapping the 2020 Vote Preference of Each Marquette Law Poll Respondent

Each dot on this map is a (weighted) interview with a Wisconsin registered voter conducted by the Marquette Law Poll from May to September, 2020. Dots are randomly distributed within the zip code (or county if unavailable) where the respondent lives.

You can view an interactive version of this map here. Please remember that dots are randomly placed within zip codes.

We talked to 3,219 people across our May, June, August, and September surveys. Pooling these together, 47% supported Biden; 42% supported Trump; and the remainder either supported someone else, weren’t sure, or didn’t plan to vote.

Maps like these are a useful antidote to the kind of choropleth maps that shade counties entirely one color or another. Even the most Republican counties are home to lots of Democrats; likewise, plenty of Republicans live in heavily Democratic cities of Madison and Milwaukee.

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What method will Wisconsinites use to vote in November?

Voters in Wisconsin can choose from three widely accessible means of voting. In addition to voting in person on election day, they can vote by mail or vote in-person at an early voting location. (Technically, this kind of early voting is called “in-person absentee” voting in Wisconsin.)

Historically, voting in-person on election day has been the most popular means of casting a ballot in Wisconsin. That changed abruptly when the spring 2020 election was controversially held at the height of the initial COVID-19 shutdown. Ninety percent of voters voted at their polling place on election day in the 2016 spring contest. Just 29 percent did so in 2020. Instead, 59 percent voted by mail and 12 percent voted early in person.

It’s a safe bet that absentee and mail voting will also increase in the general election this fall. President Trump has speculated on numerous occasions that mail voting will be used fraudulently—a view uniformly contradicted by Republican, Democratic, and nonpartisan election administrators alike. Nonetheless, the growing controversy over mail-in ballots may have changed some people’s minds.

Continue ReadingWhat method will Wisconsinites use to vote in November?