What do voters and non-voters really think about Donald Trump?

Donald Trump is the most famous person in, arguably, the world. His name was googled more than any other in 2024, 2023, 2021, and 2019. To better understand how American adults feel about this ubiquitous figure, we asked each of the 1,063 respondents in the Marquette Law School Poll national survey of adults, December 2-11, 2024, to answer two questions in their own words.

  • What do you like about Donald Trump?
  • What do you dislike about Donald Trump?

The order of the two questions was randomized. Since the survey was conducted online, respondents could write as much as they wished. (These “open-ended questions” were part of a more traditional survey, the subject of separate news releases.)

In the 2024 election, 36% of our sample voted for Kamala Harris, 38% for Donald Trump, 3% for a third-party candidate, and 23% didn’t vote. The sample gets the mix of Harris and Trump supporters right, though it overrepresents voters as a whole. Early estimates suggest that about 36% of eligible voters didn’t participate in the 2024 election.

We classified each of the respondents by whether or not they answered both questions. A majority—51% of respondents—listed at least one thing they liked and disliked about Trump. (We classified clearly sarcastic responses as non-answers.) Listing things they dislike about Trump but including nothing positive were 35%. Fewer adults, 12%, listed positive things about Trump but nothing negative.

Perceptions of Trump and vote choice

The table below shows how each of those groups voted in 2024. Trump and Harris each won equal shares of the adults (76%) with, respectively, only positive or only negative views of the former president. Among those listing both likes and dislikes of Trump, 55% voted for Trump, 17% for Harris, 4% for a third party, and 24% did not vote.

In other words, just over a third of adults held wholly negative views of Trump and just over 10% held wholly positive views. Their votes reflect those views. But Trump won the lion’s share of the vote among people with mixed views of him.

2024 vote of U.S. adults by their view of Trump
About Donald J. Trumpnpct of totalHarrisTrumpThird partyNonvoter
Can name likes and dislikes54551%17%55%4%24%
Doesn’t dislike anything12612%1%76%3%20%
Doesn’t like anything37335%76%1%1%22%
no answer192%31%18%6%46%
Total1,063100%36%38%3%23%

These data also shed some light on how Trump managed to defeat Harris after losing to Joe Biden in 2020. We asked respondents about their participation in the 2020 presidential election. Thirty-five percent remembered voting for Biden, 31% for Trump, 3% for third parties, and 31% said they didn’t vote. Recalled vote may be error-prone, but in this case it closely matches Joe Biden’s 4.5-point margin of victory in 2020.

Harris won about the same share as Biden had among the 35% of adults who couldn’t name anything they like about Trump. Like Biden, she won practically none of the vote among those who dislike nothing about Trump. And Harris won about the same fraction of the vote as Biden among those naming both likes and dislikes about Trump.

While Harris’ vote share changed little from Biden’s in each group, Trump’s vote share grew among those with mixed feelings. Trump won 55% of adults with mixed feelings, up from 46% in 2020. This was possible because the share that did not vote in this group fell from 33% in 2020 to 24% in 2024. Likewise, Trump in 2024 won 76% of the vote among those expressing no negative views of him, up from 59% among these same adults in 2020. And only 20% of these adults didn’t vote in 2024, down from 38% in 2020.

2020 vote of U.S. adults by their view of Trump in Dec. 2024
among adults surveyed Dec. 2-11, 2024
About Donald J. Trumpnpct of totalBidenTrumpThird partyNonvoter
Can name likes and dislikes54551%18%46%3%33%
Doesn’t dislike anything12612%2%59%1%38%
Doesn’t like anything37335%71%1%2%25%
no answer192%23%18%6%54%
Total1,063100%35%31%3%31%

In our December 2024 sample, Harris defeated Trump by 3 percentage points among 2024 voters who also voted in 2020. Among 2024 voters who didn’t vote in 2020, she lost by 12 points.

Our survey is just one data point in a sense, but it adds to the emerging body of evidence that Trump’s campaign successfully turned out infrequent, “low-propensity” voters who like Trump but often stay home.

Explore the data

There is no substitute for reading the words of voters themselves. Click here to access our web app for viewing responses. The tool allows you to see 5 randomly* selected responses with each click of the button. Some of these responses contain profane language and many contain typos. We present them in unedited form.

RespondentSample random responses
Vote in 2024Vote in 2020What do you like about Donald Trump?What do you dislike about Donald Trump?
Male, 34, HispanicDonald TrumpDonald TrumpBusiness plans to bring back production to America, and border controlGrandiose attitude and speaking without thinking about the consequences.
Male, 27, Other/MultipleDid not voteDid not voteGood president for economic purposes. In my opinion, prefer trump over kamalaTariffs for other countries are too much
Female, 50, WhiteDonald TrumpDonald TrumpHis policies of smaller gov’t and less regulations which will open America up to less restrictions on oil and gas. Also his policies on immigration and closing the border align with my views.His mouth and some of the unprofessional things he says
Female, 44, BlackKamala HarrisJoe BidenHe doesn’t care at allHim personally
Male, 49, WhiteDonald TrumpDid not votePolicies, strength globally, strong economy. Strong border security.Nothing. Donald Trump was an excellent president before and will be excellent again.
Female, 51, Other/MultipleDid not voteJoe BidenI feel like when Donald Trump was president we had peace with other countries and the fact it was no inflation and the crime was more controlledN/A
Continue ReadingWhat do voters and non-voters really think about Donald Trump?

How Donald Trump is Changing the Map in Milwaukee County

Small shifts from one election to another may be random and temporary, but consistent changes across three elections show something more enduring.

Across 29% of Milwaukee County, Trump in 2016 was more popular than Mitt Romney and he grew more popular still in each reelection campaign. In another 26% of the county he was less popular than Romney and continued to decline in each reelection campaign. Throughout the remainder of the county, his popularity has fluctuated—in most places dipping in 2020 and growing in 2024.

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maps showing the change in vote from one presidential election to the next

For this analysis, I compared the election results from each Milwaukee County suburb along with the 15 City of Milwaukee aldermanic districts (using 2024 boundaries).[i] Each aldermanic district is home to about 38,000 residents, making their population about the same as Oak Creek or Franklin.

Consider the following four regions.

line plot showing the change in vote since 2012 in different areas of Milwaukee County

Milwaukee Core

About 269,000 people live in the Milwaukee core region. This is the poorest area, with a per capita income of $22,000. Only 15% of adults over age 24 have a bachelor’s degree. About 14% of adults are white, 56% are black, and 23% Hispanic.

The voters in the Milwaukee core overwhelmingly support Democratic candidates—Kamala Harris won these 7 districts combined by 74 points. But Donald Trump has made significant inroads here. His 2024 performance was 12 points better than Mitt Romney’s in 2012.

Trump’s improvement here has been practically monotonic. Trump in 2016 was 3.9 points more popular than Romney in 2012. Trump in 2020 was 3.4 points more popular than Trump in 2016. And Trump in 2024 was 4.5 points more popular than Trump in 2020.

Northern Suburbs

The opposite political trend is occurring in Milwaukee’s northern suburbs (pop. 116,000). Across these communities the adult population is 78% white, 64% of those over 24 have a college degree, and the per capita income is $58,000.

Voters here have shifted sharply to the left in response to Trump. Romney lost the area by 13 points, Trump 2016 by 32 points, Trump 2020 by 42 points, and Trump 2024 by 45 points.

Southern Suburbs

Milwaukee County’s southern suburbs (pop. 246,000) are more working class than their northern counterpart. About 33% of adults over 24 have a college degree, and the per capita income is $41,000. The same share of population is white (78%) as in the northern suburbs, but more residents are Hispanic and fewer are Black.

The southern suburbs have long been the most conservative part of the county. Trump won them by 2.2 points in 2016, before losing them by 3.4 in 2020 and 2.9 in 2024.

Milwaukee Periphery

This leaves the collection of neighborhoods I’m calling the “Milwaukee periphery,” as they surround the Milwaukee core. These eight aldermanic districts hold 308,000 residents. The adult population is 57% white, 21% Black, and 14% Hispanic. The per capita income ($37,000) is slightly lower than in the southern suburbs, but the share of those ages 25 and up with a college degree (37%) is slightly higher.

Collectively, the Milwaukee Periphery gave Harris a 45-point victory, virtually identical to her margin of victory in the Northern Suburbs. However, the Trump-era political trajectory of the periphery has more closely resembled that of the southern suburbs.

Trump in 2016 declined by 2.8 points relative to Romney in 2012, and Trump in 2020 was 5 points less popular here than in 2016. Then, the trend reversed slightly, with Trump in 2024 improving by 1.2 points over his 2020 defeat.

Educational sorting

The results in Milwaukee are consistent with the national political realignment in the Trump era. If anything, Trump’s increase in support in Milwaukee’s urban core may trail the changes seen in some other cities.

Formal educational attainment remains one of the clearest predictors of a neighborhood’s changing levels of support for Donald Trump. About 32% of Wisconsin adults (ages 25 and older) have earned a bachelor’s degree (or more).

Since 2012, Democrats have gained the most in the parts of Milwaukee county where more than 50% have earned a bachelor’s degree. Democratic gains have been smaller in places where between 30% and 50% of adults have a college degree.

In places where college degree attainment trails the state average, Trump has usually made gains.

scatterplot comparing the shift in vote from 2012 to 2024 with the share of adults ages 25+ with a college degree

There are exceptions. Fewer than 20% of adults in the Village of West Milwaukee have a college degree, but Harris’ margin of victory was 10 points larger than Obama’s in 2012. This increase in Democratic support likely reflects changes to the racial composition of West Milwaukee, where the non-Hispanic white share of the population declined by about 15 percentage points over the past decade.

Keep this point in mind. Even though Black and Latino voters give Republicans more support than they once did, they still vote for Democrats at a higher rate than white voters overall. Consequently, an increase in the Black or Latino population of a community is still likely to increase its Democratic vote share.

Data Note:

See this repository for the data and graphics used in this article.

This table shows the trend in each Milwaukee County suburb and city aldermanic district in 2012 and 2024.

table showing how different places in Milwaukee County voted in the 2012 and 2024 presidential races

[i] Past elections were held under different ward boundaries, so I aggregated the Milwaukee city results into the current alder districts based on population overlap.

Continue ReadingHow Donald Trump is Changing the Map in Milwaukee County

Donald Trump won 50 Wisconsin Assembly Seats. So Did Tammy Baldwin.

Both Donald Trump and Tammy Baldwin translated their slender statewide victories into hypothetical 1-seat majorities in the Wisconsin State Assembly, each winning a majority of the vote in 50 of the chamber’s 99 districts.

Under the map used in the 2022 election, I estimate that Trump would have won a majority in 64 districts and Baldwin in just 36.[i] The table below shows the outcome in various maps proposed during the 2022 and 2024 redistricting disputes.

Although drawn by Gov. Tony Evers, the current maps are slightly less favorable to Assembly Democrats than the plans submitted to the Wisconsin Supreme Court by the progressive firm Law Forward and the Wright Petitioners.

However, the current map is far more favorable to Democrats than the map drawn by Evers’ own People’s Map Commission. That group, which used a nonpartisan criteria, proposed a map under which Trump would’ve won 55 seats.

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table showing the number of assembly seats won by Trump and Baldwin under various alternative maps

Of course, actual Democratic candidates only won 45 Assembly seats, falling 4 seats short of the total won by Kamala Harris and 5 short of Baldwin. This is because Republican Assembly candidates were (with exceptions) more popular than Donald Trump.

The graph below shows how each Assembly race compares with the outcome of the presidential race in that district.

Five GOP Assembly candidates won districts that Trump lost. They are as follows:

  • 88th (Green Bay area): Benjamin Franklin won 50.3% of the two party vote, compared to Trump’s 49.8%
  • 61st (Southwestern Milwaukee suburbs): Bob Donovan won 51.6% to Trump’s 48.9%.
  • 53rd (Neenah/Menasha): Dean Kaufert won 50.6% to Trump’s 47.8%.
  • 51st (Dodgeville area): Todd Novak won 51.7% to Trump’s 48.2%.
  • 21st (Southern Milwaukee suburbs): Jessie Rodriguez won 51.4% to Trump’s 47.9%.

One Democratic candidate carried a seat that Trump won. Longtime incumbent Steve Doyle carried the 94th district (north of La Crosse) with 50.3% of the two-party vote, compared with 51.1% for Trump.

scatterplot comparing the results of assembly races with the presidential vote in the same district

There were no split results in the State Senate. The closest race came in the 8th district, covering Milwaukee’s northern suburbs. Here, Democrat Jodi Habush Sinykin won 50.8% of the two-party vote, compared with Harris’ 51.2%.

This graphic also shows the 17 odd-numbered districts where elections will be held in 2026. They are visualized as empty circles, plotted at the zero point on the y-axis.

Of the likely competitive seats in 2026, Harris and Baldwin both won all of them.

  • The 31st (Eau Claire) is currently held by a Democratic incumbent. Harris won it by 2.2 points, Baldwin by 4.8.
  • The 17th (Southwestern Wisconsin) is held by a Republican. Harris won it by 1.1 points, Baldwin by 4.7.
  • The 21st (southern Milwaukee metro) is held by a Republican. Harris won it by 1.3 points, Baldwin by 2.3.
  • The 5th (western Milwaukee metro) is held by a Republican. This is the rare district where Harris outperformed Baldwin. Harris won it by 6 points and Baldwin by 5.
scatterplot comparing state senate results with presidential results in those districts

Democrats will need to win 3 of the 4 districts listed above to win a majority of the State Senate in 2026.

As the careful reader may have noticed, the current State Senate map actually has a structural advantage for Democrats. Despite losing the state by about a point, Kamala Harris won a majority of the vote in 18/33 Senate districts.

This table shows the number of senate districts won by Trump and Baldwin under selected alternative map proposals. Again, the difference is striking.

Under the map used in 2022, Trump’s narrow victory in 2024 was enough to win a supermajority of senate districts. Under the new maps, he wins fewer than half.

Under the nonpartisan People’s Map Commission, he would’ve won 21 of 33 seats.

table showing the number of senate seats won by Trump and Baldwin under various alternative maps

Two common stories about the 2024 election are (1) that the election reflects a global anti-incumbent wave, and (2) that it was a reflection more of enthusiasm for Donald Trump than Republicans generally. Regarding the latter point, Wisconsin GOP strategist Bill McCoshen argued, “This was a Trump wave, not a red wave. And Republicans should be very careful how they interpret the results of this.”

There is good evidence in support of both those perspectives. It’s true that incumbent parties—left, right, and center—have lost elections across both hemispheres. Donald Trump has enjoyed electoral success by turning out infrequent voters who show up less reliably during elections when Trump isn’t on the ballot.

Still, the data from Wisconsin’s state legislative elections show the limits of both those narratives. Of the 82 contested state assembly races, Donald Trump was more popular than the GOP assembly candidate in just 12. While incumbent parties and executives may be unpopular, some degree of incumbency advantage still clearly endures.

Data Note

This post uses unofficial 2024 election results. The results of state legislative races are taken from the Associated Press. I collected presidential and US Senate results from each voting tabulation district in the state (available here). To calculate the results of these races within each state legislative district, I intersected the centers of voting tabulation district polygons with the polygons defining state legislative districts.

Access source data for this post from this GitHub Repository.

Note: A previous version of this post incorrectly described the 88th district and showed the D minus R margin of the vote including third parties. Those errors have been corrected.


[i] I calculated this by first allocating unofficial 2024 reporting unit results into census blocks. I disaggregated reporting units to blocks using allocation weights derived from registered voter addresses in the L2 Voter File. Then, I used the block assignment files for each plan to aggregate votes.

Continue ReadingDonald Trump won 50 Wisconsin Assembly Seats. So Did Tammy Baldwin.