Brand Protection on the Internet

Professor Boyden’s Internet Law class and a legal internship, where many of my responsibilities dealt with online trademark protection of my employer’s brand name, opened my eyes to the complicated nature of brand protection on the internet.

As the internet, and internet crime, develops, trademark owners must confront the abuse of their marks as domain names in two particular ways. First, cybersquatting is registration of a domain name that contains a trademarked term with the intention of selling the domain name to the owner of the trademark at a bloated price. 15 U.S.C. § 1125(d) (2006). Second, typosquatting is the registration of a domain name that includes an intentionally misspelled famous trademark. Typosquatting creates revenue for the squatter by capitalizing on the recognition of the mark through the placement of advertisements on the page, so that a fraction of a cent is generated by each page view from visitors attempting to reach the mark’s owner’s legitimate page. Shields v. Zuccarini, 254 F.3d 476, 483 (3d Cir. 2001).

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Ice Gets Iced

Earlier this summer, in Southern Union Co. v. United States (No. 11-94), the Supreme Court seemed to reverse course yet again in its on-and-off revolution in the area of jury-trial rights at sentencing.  The revolution began with Apprendi v. New Jersey (2000), which held that a jury, and not a judge, must find the facts that increase a statutory maximum prison term.  The revolution seemed over two years later, when the Court decided in Harris v. United States that no jury was required for mandatory minimum sentences.  But, another two years after that, in Blakely v. Washington, the revolution was back on, with the Court extending Apprendi rights to sentencing guidelines.  Blakelywas especially notable for its hard-nosed formalism: Apprendi was said to have created a bright-line rule firmly grounded in the framers’ reverence for the jury; we are not in the business, declared Justice Scalia for the Blakely majority, of carving out exceptions to such clear rules in the interest of efficiency or other contemporary policy concerns.

Then came Oregon v. Ice in 2009, which seemed to signal that the Court had again grown weary of the revolution.  

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New Bluebook Mobile App

The Bluebook, A Uniform System of Citation, fondly referred to as “The Bluebook,” is now available as a mobile app. The Bluebook is a legal citation style guide. The app is available for sale through the rulebook app on all Apple iOS devices.

On August 22, 2012, the Federal Rules of Appellate Procedure, Bankruptcy Procedure, Civil Procedure, Criminal Procedure, and Evidence may be downloaded for free on the rulebook app.

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