Back To The Future – Revisiting “Milwaukee 2015: Water, Jobs, and the Way Forward”

During a time-travel scene in the 1989 film “Back to the Future II,” director Robert Zemeckis and writer Bob Gale attempted to predict the world of Banner logo - Earth in a dropOctober 2015.  They got some things right and others wrong.   Zemeckis and Gale aren’t the only ones who made predictions about 2015, however.  Six years ago, in November 2009, Marquette Law School’s Public Policy Initiative convened a conference entitled “Milwaukee 2015: Water, Jobs, and the Way Forward.”  The speakers included Wisconsin’s then-Governor Jim Doyle, Milwaukee Mayor Tom Barrett; and Badger Meter’s Rich Meeusen, co-chair of what was then called the Milwaukee 7 Water Council (and now is simply The Water Council).  The conference’s key theme was making southeast Wisconsin the hub of freshwater-related business in North America.

Meeusen delivered one of the gathering’s most memorable lines: “My dream is, by 2015, when people think water, they think Milwaukee.”  Another speaker, Anselmo Teixeira of Siemens, noted that as of 2009 no water technology hub had been established in North America.  Teixeira recognized Milwaukee’s advantages in seeking to become such a center, but cited the need for government, university, and business leaders to do “the right things.”    Six years later, in the conference’s title year, we can begin to evaluate whether Meeusen’s dream has become a reality.

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Bucks President Offers Big Visions of Success On and Off the Court

With new design plans for the Milwaukee Bucks arena to be unveiled in the next several days, Peter Feigin, president of the professional basketball franchise, exuded nothing but enthusiasm during an “On the Issues with Mike Gousha” program Wednesday about the future of the team and what its impact will be not only in Milwaukee and statewide but across the globe.

“Awesome,” he said. “This is going to be miraculous.” But that will come to pass only with hard work, not only on the basketball court but throughout every aspect of what the does, Feigin told a large audience in the Appellate Courtroom of Eckstein Hall.

Milwaukee? Feigin said the team wants to do all it can to connect with the city, including connecting its players with the youth of the city and increasing its philanthropic work focused on youth, wellness, and education. And the new arena and the team’s operations as a whole will mean several thousand full-time jobs in the city.

Wisconsin? The Bucks want to be “Wisconsin’s team” in the way the Green Bay Packers and Milwaukee Brewers have become Wisconsin’s teams in their sports.

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BIDS as a Superior Innovation Tool

Cities, which were previously facing population decreases due to urban sprawl, are now facing an urban resurgence or revitalization. Millennials and retirees have found a home in many of the urban centers of America. In 2010, 83.7% of people in the United States and Puerto Rico lived in metropolitan area and a 10.8% growth in metropolitan areas from 2000-2010.[1] However, with a large number of people living in the suburbs in previous decades, cities have not updated their neighborhoods to fit the needs and desires of its new residents. One of the tools to meet this need is a Business Improvement District (BID)

Business Improvement Districts are areas inside a municipality created for the purpose of developing, redeveloping, or maintaining a business area.[2] New Orleans was the first city in the United States to implement a BID, and it saw great success. [3] There are now more than 1,200 BIDs nationally. In 1984, Wisconsin created its BID statute. [4] There currently 34 active BIDs within the city of Milwaukee. [5]

One of the unique aspects of a BID is that it requires that one business owner in this area to come forward with a petition for the BID.[6] The planning commission designs its special assessment method and the implementation of the collected funds. If the owners of at least 40% of land value inside the BID raise an objection, it is vetoed. If the landowners do not veto the plan, then it then goes through the city legislative process and the mayor can approve it. The BID members have to renew the BID on an annual basis, unless there is an outstanding debt.

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