NEWaukee and How to Create the Most Awesome City on the Planet
Angela Damiani has a clear goal: “To make this the most awesome city on the planet.”
Note that we didn’t say “an easy goal,” we said “a clear goal.” But don’t tell Damiani that it can’t be pursued and there can’t be progress in getting there. In the six years since it began, NEWaukee, the organization she leads as president, has become a fast-growing energizer and catalyst for community-building activities, particularly among young professionals.
At an “On the Issues with Mike Gousha” program at Eckstein Hall on Wednesday, Damiani said the jargon term for NEWaukee is that it is a social architecture firm. What does that mean? In short, NEWaukee is an organization aimed at consciously designing ways to shift a population toward a goal – and that goal is to make Milwaukee a place people think is attractive and appealing. Which is where the ”awesome city” ambition comes in.