Who Needs Words Anymore?
My worst fear has been realized: we can now stop writing in words.
Last week, Chevy issued a press release written entirely in emoji (except for its hashtag line #ChevyGoesEmoji). Emoji are the little graphics that appear all over the digital world. You’ve probably gotten emails or text messages that include them: a thumbs up sign; a little yellow smiley or angry or sad face; a dog; etc. I’ve done a screen capture of a portion of that release that you can see above. According to one journalist, the press release was “utterly incomprehensible.”
The press release introduced the 2016 Chevy Cruze and seemed to be an attempt to appeal to millennials—the younger generation generally born between the early 1980s to the early 2000s. While the company released its English translation the following day, those in media attempted to decipher the emoji version.