Sports Facility Reports, Volume 1, Number 2 (Fall 2000)

Volume 1, Number 2 
(Fall 2000)


On Friday, September 22, 2000, the National Sports Law Institute of Marquette University Law School and the law firm of Foley & Lardner, hosted a conference titled "Sports Facilities & Development." The conference looked at the sports facility development process, including from economic and political issues, design and development, and financing and community support. As a service to our readers, this edition of Sports Facility Reports includes two of the presentations given at the conference.

1. Public-Private Partnerships: Sports Facility Development

Martin J. Greenberg is a Managing Director of ScheerGame, LLC and the Chair of the National Sports Law Institute's Board of Advisors. ScheerGame is the nation's first turnkey sports and entertainment facility development company and is focused on providing innovative and expert consultation to receptive communities and colleges who are considering venue development. Greenberg has a wide variety of experience in facility development and has specialized in the practice of real estate law since 1973. He led the National Sports Law Institute's "Sports Revenues, Venues and Values" conferences in the 1990s, and authored the book The Stadium Game, published by the Institute in 1996. Prof. Greenberg has a wide array of experience in the area of sports law. He has represented basketball, football, and soccer players, college and professional coaches and general managers, trainers, and sports broadcasters in contract negotiations, both in the contract formation and termination stages. Greenberg was one of the organizers and current Secretary of the Wisconsin Sports Authority, Inc., a non-profit organization (n/k/a the Wisconsin Sports Development Corporation) formed to enhance economic development for the State of Wisconsin through the utilization of sports and sporting events, and he is Chairman of the Selection Committee of the Wisconsin Athletic Hall of Fame.

Prof. Greenberg's presentation discusses the relationship between public and private investment in sports facilities and how this relationship will impact facilities in the future.

2. Creating Non-Traditional Revenue for New and Existing Sports Facilities Through Innovative Planning

Michael Hallmark is the Owner of Sports & Entertainment Development Consultants, Pacific Palisades, California. Mr. Hallmark is a developer and consultant dedicated to the specialty niche of sports and entertainment design, development and revenue creation. As a practicing architect from 1977 until 1999, he served the industry as a pioneer in the design of theaters, arenas and stadia through the unparalleled facility expansion of the 1980s and 90s. He was the director or co-director of three of the most successful sports design practices in the U.S. during that period: HNTB (1985-88) Ellerbe Becket (1988-95) and NBBJ (1995-99). As Owner of Sports and Entertainment Development Consultants, he now works primarily with team owners and developers to facilitate complex development projects in need of revenue support through mixed use planning, specialty seating programs, and corporate sponsorship programs beyond those traditionally available. Projects currently under development include a chain of 5,000 seat performance theaters (the Dodge Theater in Phoenix is the first of these), a $30 million entertainment retail and sponsorship program expansion to the America West Arena, and a mixed use and facility upgrade development plan to the Bradley Center in Milwaukee.

In his presentation Mr. Hallmark discusses the history of the modern sports facility as background to an analysis of new revenue streams for sports facilities.


Major League Baseball
National Basketball Association
National Football League
National Hockey League


National Basketball Association
National Hockey League
National Football League

Sports Facility Reports is a newsletter published twice a year (spring & fall) by the National Sports Law Institute of Marquette University Law School, PO Box 1881, Milwaukee, Wisconsin, 53201-1881. For further information contact the NSLI by phone at (414) 288-5815, by fax at (414) 288-5818, or by email at Upon request, this publication is distributed via email to individuals in the sports field.

Editorial Staff:
Matthew J. Mitten, Professor of Law & NSLI Director
Paul M. Anderson, Editor & Designer, NSLI Associate Director
Contributors to Volume 1, Number 1: Daniel Miller, Ben Menzel, Nyea Sturman