Dr. Charles Franklin, director of the Marquette Law Poll, participated in a Q&A assessing why pollsters missed the mark in the 2020 presidential election — particularly understating support for President Donald Trump. “I’m inclined to think we’re seeing a phenomenon of some fairly small segment — 3 or 4 percent, maybe, of Trump supporters — who systematically decline to do surveys altogether,” Franklin said. “That would fit with the notion that some segment of his supporters are pretty anti-press, anti-polls and in a lot of ways anti-conventional political engagement.”
Story appeared in the New York Times, Nov. 11, 2020
Similar story appeared in USA TODAY, Nov. 11, 2020
Franklin also spoke with WUWM-FM (89.7) for a Nov. 10 story about trends in Wisconsin this election cycle.