Sports Facility Reports, Volume 2, Number 1 (Spring 2001)

Volume 2, Number 1
(Spring 2001)


  • Stadium Naming Rights, Elise M. Neils, Principal, AbsoluteBusiness LLC, Milwaukee, Wisconsin. In this presentation Neils provides an analysis of the growing naming rights industry in professional sports from the perspective of one who values these rights for sports franchises and corporations.

  • Playing the Name Game, William S. Miller, Executive Vice President, The Leib Group, LLC, Mequon, Wisconsin. In this presentation Miller provides an overview of the process of negotiating a naming rights deal for a sports facility from the perspective of a sports franchise or community.

  • The Sports Facility Boom, Paul M. Anderson, Editor & NSLI Assistant Director (Presentation originally given at the University of Wisconsin - Parkside in April of 2001). In this presentation Anderson provides an overview of the facility boom of the last 10-15 years with a specific look at reasons behind the boom and the debate over the actual economic impact associated with the construction of a sports facility.


Major League Baseball
National Basketball Association
National Football League
National Hockey League

Sports Facility Reports is a newsletter published twice a year (spring & fall) by the National Sports Law Institute of Marquette University Law School, PO Box 1881, Milwaukee, Wisconsin, 53201-1881. For further information contact the NSLI by phone at (414) 288-5815, by fax at (414) 288-5818, or by email at Upon request, this publication is distributed via email to individuals in the sports field.

Editorial Staff:
Matthew J. Mitten, Professor of Law & NSLI Director
Paul M. Anderson, Editor & Designer, NSLI Associate Director
Contributors to Volume 3, Number 1: Kristin Muenzen, Ben Menzel, Jeff Tanner, Scott Mielke